Customer Relationship Management is the new paradigm of the business sector because companies in all industries are faced with the double-barrelled problems of declining customer loyalty and shrinking profit margins.

It has the added distinction of not only being a business strategy, but also a category of technology tools and applications that help build customer relationships.

Your organization like many others is already facing a radically different competitive landscape as information becomes more plentiful and detailed, and as your customers become more interactive and demanding. It was never easy to differentiate your product or service, and today it is more difficult than ever. Instead, your competitive success hinges increasingly on using vital customer information to create meaningful, long-term, profitable customer relationships.

Origination CRM is a strategic consulting organisation that has helped companies build strong and lasting relationships with their profitable customers. We are successful because we care about your customers and their expectations. We believe that Customer Relationship Management strengthens the three key drivers of customer equity:

• Value Equity
– CRM can influence the understanding of customer needs, the customization of offers and the quality of communications.

• Brand Equity
– CRM strategies will be important to influence the customer's overall attitude toward the brand particularly the extent to which the customer 'trusts' the brand.

• Retention Equity
– CRM strategies will help your organization identify and retain the customers you want to keep.

We can help evolve your business strategy, assist in developing your product and brand positioning, design the information architecture, advise you in the selection of vendors and products and project manage the implementation.

We work with experienced practitioners whose breadth and depth of expertise across industries, disciplines and technologies, can help you jump-start your CRM initiative.

Origination CRM is adept at combining a strategic business focus with sound technical knowledge and sensitivity to organisational issues.