Strategy & Research

Whether you're in need of a simple survey, comprehensive research, customer profiling or an entire marketing strategy, Origination CRM can help. For over 25 years we have assisted our clients to recognise their customers, understand their needs, uncover the issues and problems and identify opportunities for growth.

We recommend strategies that help resolve the issues, and develop and manage communications to improve customer relationships.

Case Studies

Bendix - marketing strategies to build a brand

During Origination's 25+ years, we have provided strategic marketing support to market leading brands. In many instances, we became th ...

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Demand generation project leads to loyalty CRM program

In 2004, we conducted research which led to the development and implementation of a points based loyalty program, a first in t ...

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