Strategy, Loyalty & Customer
Management

We can create a total strategy for your
brand, from loyalty cards to custom
CRM systems.

Marketing, branding &
communications

Graphic design for all your needs. From
logos all the way to
events and exhibitions.

Digital Design &
Development

Our expert team can create custom
websites, apps, and full-scale
database solutions.

Strategy & Research

Whether you’re in need of a simple survey, comprehensive research, customer profiling or an entire marketing strategy, Origination CRM can help. For over 25 years we have assisted our clients to recognise their customers, understand their needs, uncover the issues and problems and identify opportunities for growth.

Our approach has enabled us to deliver quality leads to Shell and Pennzoil, segment the Laminex customer base, identify opportunities for BlueScope, discover the motivators for Metcard retailers and pick up key insights from Motospecs customers.

We recommend strategies that help resolve the issues, and develop and manage communications to improve customer relationships. In the case of BlueScope, it’s about how to motivate BlueScope customers to buy more steel.

For Bendix we created the ‘Put your foot down with confidence’ campaign including the media strategy.For Onga, the focus was on shifting more pumps and motivating stockists. In Metcard’s case we helped switch ticket sales from on-board to off-line.

Our services in the Strategy & Research space include:

  • Customer Profiling
  • Research
  • Strategy Development
View case studies

CRM & Database

The engine that drives all of Origination’s databases and CRM systems is called ORMS, the Origination Relationship Management System. ORMS is a custom built database platform which enables us to store and retrieve confidential client data and successfully run loyalty and rewards programs.

The ORMS platform and other apps are maintained and developed by our in-house team of developers. The Origination service offer also includes a cloud based CRM sales and contact system called Start Systems.

Start CRM Systems are available as an "on demand software" (SAAS) or a customizable option depending on your requirements. We can modify the system to suit, build to your specs or create apps as required.

Our development team can assist with a variety of other web enabled, data driven tools. We can help you unlock the power of QR codes, build an online catalogue, set up a rewards redemption system, develop your own database, manage your events and more. Contact us to discuss your Database requirements further.

View case studies

Marketing Programs

Since establishing the business in 1989, Origination has been involved in a wide range of successful incentive and reward programs for high profile brands designed for short term sales lifts, brand switching and long term loyalty. From ongoing points based programs, to short term sales incentives, we have the experience and resources to tailor a customised program or sales promotion which best meets your strategic objectives.

We have access to a huge range of well known, leading brand rewards/prizes and can put together and manage a program for you, from the initial "idea", through the development of creative components, complete with administration as well as the fulfilment and delivery of rewards. We can even help guide you through the minefield associated with obtaining any necessary competition permits and preparing terms and conditions.

Our programs are mostly B2B and vary in size from under 100 entities to thousands. Here’s just a few of our achievements:

  • AutoPartners - largest loyalty initiative in the Australian automotive aftermarket:
    • Supported by the biggest brands in the market for 12 years
    • 16,000 rewards for more than 10,000 members
    • 290 million reward points earned by members
  • Metcard - 2 consecutive years of over 20% sales growth
  • Laminex Winning Colours - 11.5% increase in total revenue
  • BlueScope - a series of very successful concurrent sales promotions with 60% plus registration and sales increases year on year in a highly competitive market
  • Numerous promotions and rebate schemes for Bendix, Onga, Ryco, Bosch household appliances, Bayer Crop Science and HiFert
View case studies
Customer Interaction Centre

Customer Interaction Centre

From a quick phone survey to a select group of customers, to managing all the customer interaction needs of a 10,000 member strong loyalty program, our in-house team are versatile and able to react to our Clients’ needs.

We can clean up your customer data, process hundreds of registration or application forms, coordinate a direct mail campaign, manage inbound enquiries, execute an outbound customer acquisition campaign or reactivation initiative and provide the results in a comprehensive report.

CIC services include:

  • Managing customer interaction for once off or ongoing marketing programs
  • Coordinate mail fulfilment
  • Research & surveys
  • Inbound/Outbound telemarketing campaigns
  • Customer communications’ logistics management
  • Data capture, cleansing & management
  • Analysis & reporting
View case studies
Graphic Design

Graphic Design

At Origination CRM we use our extensive range of capabilities to provide whole solutions to our clients. When it comes to marketing and printed communication material, our folio includes a wide collection from award quality design 'coffee table' style brochures that are visually appealing, to creating single colour cost-effective flyers, through to comprehensive price lists and catalogues.

When it comes to newsletters, updates and bulletins in both printed and soft copy email form, we have built up particular expertise for which we are renowned, including content planning and writing right through to designing and formatting the artwork. No matter the size, complexity or level of creativity, we have the skill set to deliver.

View case studies
Direct Marketing

Direct Marketing

Origination CRM is in the business of helping our clients reach their customers. We have the creativity, expertise and experience to help you create and execute great direct marketing campaigns - from concept right through to delivery to your customers.

If your campaign needs a clever hook or an unusual teaser, we'll create it. If the initiative needs professional coordination of a mail fulfilment or electronic communication, we'll organise it. If the campaign needs a response point or outbound call to follow up, our CIC know just what needs to be done from scripting to calling and reporting. From direct mail to SMS marketing, we'll make it happen.

View case studies
Advertising

Advertising

While the bulk of our advertising work has been print ads for trade and consumer publications, we've developed multiple radio campaigns for FMP (Bendix Brakes), radio ads for Ferodo, as well as national advertising campaigns with media spends of $500K, utilising print, radio and TV for Natrad and Ryco Filters.

View case studies
Events

Events

The key to organising a successful event of any size is attention to detail and that's a hallmark of Origination CRM. We can design, build and fit out a 10x10m display stand for a one off event, or coordinate, book and manage a series of events at locations across Australia.

Services provided might include any number of the following: venue search and selection; arranging support services such as food, beverages and AV requirements; coordinating invitations via multiple touch points as well as handling the RSVPs; confirming attendees on the day of the event; supplying onsite signage; welcoming attendees upon arrival at the venue; providing name tags; overseeing the management of the function, through to conducting exit surveys.

View case studies
Packaging, Merchandising & POS

Packaging, Merchandising & POS

From developing a breakthrough design, non-drip lubricant container for Pennzoil, to tamper proof brake pad packaging for Bendix, we have tackled all manner of challenging issues over 2 decades in the design and production of effective packaging solutions. We can execute simple product packs or a total packaging concept.

If you're looking for point-of-sale and merchandising ideas, including instore installation, we can help with this too. Custom-designed shelf guides, promotional shelf wobblers, posters, counter mats and wall charts, competition entry forms and innovative product displays through to complete merchandising displays or a national mystery shopper campaign - we can organise it for you.

View case studies
Brand & Corporate Identity

Brand & Corporate Identity

From the design of a single, simple logo for a new brand, to an entire corporate identity with all the branding executions, we can steer you through the development process. How will it appear on packaging, what's the corporate strapline, developing sub-brands...we can provide these answers and more:

  • Logo Development
  • Corporate Identity & Guidelines
  • Signage
  • Stationery
View case studies
Public Relations

Public Relations & Copywriting

If you're looking for engaging copy for any audience or purpose, you've come to the right place. We will wordsmith attention-grabbing headlines, snappy web content right through to well researched feature articles.

Our long standing writer, Cathy Wever, has a proven track record in digital and print copy. You won't be disappointed. Prompt response, reasonable rates...need we say more?

  • Copy Writing
  • Press Releases
  • Media Liaison
View case studies
Web & Apps

Web & Apps

Whether it be creating and distributing HTML email communications, developing a micro website purely to support a short term promotion, or creating a comprehensive website with e-commerce functionality, we have extensive experience in website design and construction.

We have an easy-to-use content management system to assist clients with ongoing maintenance as required. We can help you register a domain, set up web hosting, incorporate a social media plan and develop the SEO for each site.

If you need a database, an app, or a web interface with a database or online catalogue, give us a call to discuss your requirements which may include one or more of the following:

  • Web Design & Build
  • Web & Mobile Apps
  • Online Catalogues & E-Commerce Sites
  • CMS, Social Media, SEO & Hosting
  • Domain Registration
View case studies

CRM & Database

The engine that drives all of Origination’s databases and CRM systems is called ORMS, the Origination Relationship Management System. ORMS is a custom built database platform which enables us to store and retrieve confidential client data and successfully run loyalty and rewards programs.

The ORMS platform and other apps are maintained and developed by our in-house team of developers. The Origination service offer also includes a cloud based CRM sales and contact system called Start Systems.

Start CRM Systems are available as an “on demand software” (SAAS) or a customizable option depending on your requirements. We can modify the system to suit, build to your specs or create apps as required.

Our development team can assist with a variety of other web enabled, data driven tools. We can help you unlock the power of QR codes, build an online catalogue, set up a rewards redemption system, develop your own database, manage your events and more. Contact us to discuss your Database requirements further.

View case studies