Our task was to develop a new campaign for Kelpro. Through research that involved talking to key stakeholders, retailers and workshops we discovered the brand promise of “comprehensive product knowledge”, this then w]]> http://www.originationcrm.com/index.php?page=article&article=25d2e47c-e073-7d12-2136-a1c1cfc17097 August 09, 2011 http://www.originationcrm.com/index.php?page=article&article=25d2e47c-e073-7d12-2136-a1c1cfc17097 The brief from DuluxGroup Training Academy was to produce a PowerPoint presentation for both internal and external stakeholders to promote future training delivery methods. It had to be modern and dynamic, encapsulating the attributes of The Academy.

In response, OCRM developed a 'Prezi' Presentation instead of traditional PowerPoint. http://www.originationcrm.com/index.php?page=article&article=7d2c6461-6a7b-5e42-c49d-3ff42d996aaa August 09, 2011 http://www.originationcrm.com/index.php?page=article&article=7d2c6461-6a7b-5e42-c49d-3ff42d996aaa As one of Australia's leading suppliers of under bonnet and under vehicle aftermarket parts and solutions, Motospecs had a big story to tell at the 2011 Australian Aftermarket Association trade show.

A big story required an impressive display stand to grab the attention of workshops and potential resellers. Origination CRM was briefed to]]> http://www.originationcrm.com/index.php?page=article&article=b01f5532-8bd6-ffbf-a12d-cd191fb7f1c2 August 09, 2011 http://www.originationcrm.com/index.php?page=article&article=b01f5532-8bd6-ffbf-a12d-cd191fb7f1c2 Rola is Australia's oldest and one of the most well known roof rack brands.

Our brief was to give the brand a refresh. This started with doing research, speaking to retailers, doing some mystery shopping, speaking to end-users and speaking to Rola, to help us better understand who, why and when people use roof racks and why people choose]]> http://www.originationcrm.com/index.php?page=article&article=91e1093a-075c-80fd-5a24-e342156845b5 August 09, 2011 http://www.originationcrm.com/index.php?page=article&article=91e1093a-075c-80fd-5a24-e342156845b5

For the past 5 years, Origination CRM has delivered very successful technical training nights and trade events to mechanics Australia wide through the AutoPartners program. Over 5,000 mechanics at more than 100 locations have taken home useful technical information and provid]]> http://www.originationcrm.com/index.php?page=article&article=1607e709-3884-d343-9682-040ebcfb16da August 09, 2011 http://www.originationcrm.com/index.php?page=article&article=1607e709-3884-d343-9682-040ebcfb16da

The DuluxGroup Training Academy has a reputation within hardware circles as one of the leading training packages in the industry. In keeping with the high quality delivery of information at a practical level and through the regular print communication via the ]]> http://www.originationcrm.com/index.php?page=article&article=1ec8ba1e-5116-a40a-993d-0c089e5e2e07 August 09, 2011 http://www.originationcrm.com/index.php?page=article&article=1ec8ba1e-5116-a40a-993d-0c089e5e2e07

Name: Daniel Charman

Job title: Web Developer / Geek / Super Hero

What do you *actually* do every day?

I head up all web related things, but generally building and man]]> http://www.originationcrm.com/index.php?page=article&article=50361879-92cc-5ef9-77c5-b755161350c0 August 09, 2011 http://www.originationcrm.com/index.php?page=article&article=50361879-92cc-5ef9-77c5-b755161350c0 Motospecs needed to update its Drivetech brand. The first step in this process was to revisit the packaging. What was needed was a simple yet effective design that provided strong shelf impact in an industrial environment.

Motospecs has the distribution rights in Australia for Champion Spark Plugs. Over a number of years, the Champion brand has suffered unfairly from a lack of credibility emanating from issues many years ago which have long been eliminated. http://www.originationcrm.com/index.php?page=article&article=2aa56f0a-95bf-6707-6a1e-1a8c6ae3d79f August 01, 2011 http://www.originationcrm.com/index.php?page=article&article=2aa56f0a-95bf-6707-6a1e-1a8c6ae3d79f  

Exhaust Control Systems is an Australian owned company, has over 25 years experience in developing innovative air and noise pollution control products, using cutting edge technology to meet local and international emission standards.

Origination CRM recently produced ECI's new]]> http://www.originationcrm.com/index.php?page=article&article=7afca450-13f8-3737-ea26-d086e36b56ad August 01, 2011 http://www.originationcrm.com/index.php?page=article&article=7afca450-13f8-3737-ea26-d086e36b56ad In 2004, Origination CRM undertook a comprehensive survey of Smorgon Steel's (now BlueScope) NSW customers to develop an understanding of how to facilitate an improved customer relationship strategy. The result was the launch of the Constructor Steel Direct rewards program.

After 7 years, the program has expanded nationally and ]]> http://www.originationcrm.com/index.php?page=article&article=f59d7217-f87f-9dc2-ad70-b0be2ebd4af6 July 28, 2011 http://www.originationcrm.com/index.php?page=article&article=f59d7217-f87f-9dc2-ad70-b0be2ebd4af6

Rola has been producing the RM range of roof racks since the late 70's and is probably one of the most recognisable brands of roof racks in the Australian market. However, whilst the brand name continues to deliver high recall, the roof rack needed a facelift to meet customer exp]]> http://www.originationcrm.com/index.php?page=article&article=181e4c93-4246-4b8a-df15-a0198847d343 July 28, 2011 http://www.originationcrm.com/index.php?page=article&article=181e4c93-4246-4b8a-df15-a0198847d343  

The Informa Dentralised Energy Conference is where local and state government, energy generators, energy policy makers and consultants, large private and commercial energy users, wind turbine & solar panel manufacturers, property developers and architect]]> http://www.originationcrm.com/index.php?page=article&article=52b933fe-2c07-959c-0ad2-fd5e0e600e17 July 28, 2011 http://www.originationcrm.com/index.php?page=article&article=52b933fe-2c07-959c-0ad2-fd5e0e600e17