Reward, Loyalty & Sales Promotion Programs

Since establishing the business in 1989, Origination has been involved in a wide range of successful incentive and reward programs for high profile brands designed for short term sales lifts, brand switching and long term loyalty. From ongoing points based programs, to short term sales incentives, we have the experience and resources to tailor a customised program or sales promotion which best meets your strategic objectives.

Case Studies

Australia's largest crm loyalty program for automotive workshops

AutoPartners was a leading automotive customer relationship program (CRM) that allowed automotive parts manufacture ...

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Boral Amplimesh takes a bigger bite of the market with effective sales promotion

Boral was looking for a bigger bite of the security door market. We developed a fun incentive and sales Promotion p ...

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Demand generation project leads to loyalty CRM program

In 2004, we conducted research which led to the development and implementation of a points based loyalty program, a first in t ...

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How sales promotions, updated packaging and POS achieved a much needed oil change

Pennzoil, needed to gain a higher profile in the extremely competitive Australian lubricants market. This involved ...

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Incentive rebate strategy to motivate Metcard Retailers

When the Public Transport Authority needed to motivate retailers and change consumer behaviour, they harnessed Origination's ...

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Innovative Sales Promotions

When developing a new Sales Promotion, we understand customer engagement is one of the critical success factors. An essential step in achieving this is f ...

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Maintaining the success of B2B Sales Promotions

One thing we do well at Origination is B2B sales promotions and we have a history of creating highly successful campaigns. When BlueS ...

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Sales promotion to gain brand commitment

British Paints had been lacking support from retailers for some time so Dulux needed to demonstrate commitment to the brand. We created a br ...

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Sales promotion to give Sega sales a BOOST

When Sega were looking for the solution to revive interest in flagging Megadrive software sales, they called on our inspiration to give th ...

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Tailored sales incentive programs lead to year on year sales increases

When Dunlop wanted an idea to put more tyres on the road they headed straight to Origination. Dunlop had three spec ...

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Utilising smart phones to get closer to customers

Motormates is designed as a coalition of manufacturers who supply parts for passenger and/or commercial vehicle repairers to commun ...

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