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Packaging, the Accelerator loyalty program, brand name development, advertising. Long term participant in the AutoPartners loyalty program.
Acrow Scaffolding & Formwork needed a customised, cloud based CRM platform…their choice was to run with one of the existing large providers or have one built. They elected to have Origination build it for them.
Origination was behind the creation and ongoing management of the largest loyalty initiative in the Australian automotive aftermarket, supported by many of the biggest brands in the market. The loyalty program ran for over 12 years during which 10,000 members participated, 290 million points were awarded and 16,000 rewards items were claimed. AutoPartners is now a successful trade night initiative.
When Bayer CropScience were looking to rapidly deploy a rebate program to cyclone affected banana growers in North Queensland, they knew Origination would get the job done.
”Today FMP dispatched our first disc pad delivery to Supercheap. To say we are delighted with the outcome is an understatement. Throughout the process we have set new benchmarks and then blown them away with innovative solutions. The Origination team have enabled us to succeed where lesser mortals would have failed. You can be very proud of the work achieved, out of the box thinking. Well done and thanks to you and your team.”
BlueScope Distribution first briefed Origination way back in 2001 on how they could invigorate particular segments of their customer base, increase sales, generate customer loyalty and differentiate themselves from competitors. To address these goals, Origination researched, developed and implemented Constructor Steel Direct – a ‘points for purchases’ loyalty/customer relationship program and implemented regular short term promotions for other customer segments.
Following the success of the BlueScope Constructor loyalty initiative, a similar program was developed for Lysaght customers.
Origination developed a short term sales incentive program for the window and shower screen division.
When Bosch Home Appliances wanted to reward retail staff for selling their products, Origination CRM created the Bosch Rewards Club, a short-term, points based rewards program, complete with its own website.
A long term supporter of the AutoPartners loyalty program, we also provided strategic marketing support.
Short term sales incentive programs and associated sales collateral.
Long term founding participant in the AutoPartners loyalty program.
Cequent utilises Origination’s services to support its Rola, Hayman Reese and Thetford brands. We provide a broad range of support including design and development of range brochures, flyers, ads, POS materials, packaging and labels.
Champion is a brand under the Motospecs umbrella. Origination provides PR, brochure, advertising, trade display and website support. Champion is also a participant in the AutoPartners trade nights.
One of the original participants in the AutoPartners loyalty program.
Origination has provided logo development and trade mark assistance as well as trade magazine ads.
Drivetech is another Motospecs brand. Origination provides PR, brochure, advertising, trade display, logo design, packaging design and website support.
See Dulux Accredited and The Training Academy.
The Dulux Accredited program fosters its elite painter membership base through regular member communication touch points produced by Origination including regular newsletters and the website.
Affirming Exhaust Control Industries’ leadership role as the air and noise pollution specialist in Australia involved corporate identity development, professional business collateral including a new website, giving ECI the confidence to market their services globally.
An email campaign targeting corporates, soliciting corporate entertainment packages at what was Telstra Dome. CEO’s were presented with an interactive email flash presentation with 360° views of the corporate facilities, backed up by an outbound telemarketing campaign.
Logo design and marketing communications.
Exedy, the world’s largest manufacturer of clutches, engaged Origination to develop a magazine campaign that would cut through the enormous clutter of automotive advertising and feeling of most performance ads looking alike. Our latest project was to re-design and re-build the Australian website.
Ferodo is a brand under the Motospecs umbrella. Origination provides PR, brochure, advertising, trade display and website support. Ferodo is also a participant in the AutoPartners trade nights.
Fuelmiser is a brand under the Motospecs umbrella. Origination provides PR, brochure, advertising, trade display and website support.
From packaging to range brochures, in-store merchandising to magazine ads, website development, trade shows, catalogues and price lists, we have been providing communication materials to Gainsborough for more than 15 years.
Long term participant in the AutoPartners loyalty program. Also developed an online catalogue. The database, product search function, image display and more was all designed and developed at Origination.
Part of the GWA Door & Access division, we provide POS and merchandising support.
From creating a special 60th anniversary logo, to designing a complete new weight distribution packaging range, Origination have completed a wide range of marketing projects for Hayman Reese over the past few years.
Another client where we created a number of successful sales incentive programs. HiFert engaged Origination to encourage fertiliser distributors to increase their purchases of HiFert product. We developed and managed a number of sales promotions as well as a marketing campaign for their HiFert SuperCredit product.
Origination was tasked to develop a new campaign for Kelpro, the rubber product range and hard part specialists and a key brand under the Motospecs banner. Through research that involved talking to key stakeholders, retailers and workshops, we discovered the brand promise of “comprehensive product knowledge” which was then crafted into the “We know our stuff” campaign.
When Laminex faced declining sales and a building industry in a slump, they briefed us to develop a sales incentive program. Origination swiftly evolved a plan that eventually delivered healthy sales increases. The result was an impressive 11.5% increase in total sales with a 20.8% increase within the target group, delivering millions of dollars to the bottom line.
Reduced staffing and service levels on public transport resulted in a desire for change in the Metcard distribution channel. Origination’s brief was to develop and implement a program which would increase sales of Metcard tickets via retail agents. Our hugely successful rebate program boosted offline Metcard sales by 22.6% in the first 12 months, with a further 20% increase the following year.
Long term participant in the AutoPartners loyalty program and ongoing supporter of AutoPartners trade nights.
When Motospecs were looking for a partner to assist with their marketing requirements, they called on Origination’s many years of strategic experience in the automotive aftermarket. Trade brochures, websites, training nights, PR, packaging, trade shows, new business pitches... OCRM deliver the complete package.
In addition to their participation in the AutoPartners loyalty program, Natrad retained Origination as their marketing and advertising agency for several years. Our responsibilities included managing the franchisee national TV, radio and print advertising, developing POS and marketing campaigns and organising their annual conference.
Onga retained Origination as their marketing agency for several years. In addition to producing their Pumped Up newsletter, creating a range of brochures and flyers, and setting up a retail sales promotion, we also developed and managed the successful Onga Advantage rewards program for pump shops across Australia and New Zealand.
Origination have had a long history of providing communications to various Orica companies including the original ICI which later became Dulux.
Long term participant in the AutoPartners loyalty program. We also conducted a number of short term sales promotions utilising the automotive aftermarket database.
Origination was the agency of record for several years. During this time we were intimately involved in developing marketing strategies, creating marketing communications and assisting in the development of packaging and labelling for the retail product range including the unique design of the 5 litre lubricant container.
As Ryco’s agency for a number of years, we provided a full suite of services from marketing strategies to TV and radio campaigns. We developed the campaign “The peril from parts unknown…Better Go Ryco” which helped them win a Marketing Excellence award.
When Cequent embarked on a series of new product launches and a repositioning of the Rola image, Origination delivered a whole suite of quality creative executions – ads, POS, new catalogues and more.
Long term participant in the AutoPartners loyalty program.
Brochures, labels and marketing communication materials.
When Origination were briefed to create an instore display unit for Drivetech SumoSprings, we came up with a robust but stylish acrylic display, complete with brochure holder and eye catching graphics. We also designed the product brochure, incorporating a QR code which takes customers directly to an online video.
Participant in the AutoPartners trade night program.
The Dulux Training Academy is the benchmark training program for the hardware industry, requiring quality communications to support it’s image and foster continued support.
Wattyl Winners...a rewards program designed by Origination to motivate trade painters and increase sales. The result…average spending increased by 29%, while 66.7% of invited customers exceeded their targets.