Origination has a long history of taking interesting and challenging briefs and coming up with the best marketing solution, so when Motospecs briefed us to create an instore display unit for Drivetech SumoSprings, a new revolutionary airless bag aimed at utes, 4WDs and working vehicles, we called on our collective experience to come up with the right answer.
The result was a robust but stylish acrylic display, complete with a brochure holder and eye catching graphics. To complete the package, we created the product brochure incorporating an application guide and QR code which takes customers directly to an online video.
To promote this unique and exciting addition to the Motospecs range we designed a magazine advertisement, plus a clever online flashfile which demonstrates the Drivetech SumoSprings unique benefits to tradies and 4WD enthusiasts. The ideal location to communicate the product's benefits is face to face at trade shows and recreational events, so to further assist the Motospecs sales team, we evolved a kit of trade show banners and display materials.
Drivetech SumoSprings is set to give a big lift to Motospecs sales.