Key criteria in the Motospecs brief was not only should the stand be well designed and draw customers in, it had to accommodate nine brands, be flexible enough for re-use in total, or with selected components, at future shows and be cost effective.
At Origination we're often presented with challenging briefs, but our track record over 25 years suggests we're up for the challenge of providing the right solutions. The solution for Motospecs ticked all the boxes.
After presenting several great concepts, a design was settled on which provided Motospecs with the opportunity to showcase its 9 key brands using an eye catching layout, well placed lighting, dramatic graphics and videos.
Current technology was utilised via QR Codes to link visitors with videos and websites and reinforce the messages on printed brochures which we also created. In addition to being visually appealing, the stand offered practical use of space with its inviting reception area, storeroom and comfortable meeting room.
After completing a successful show, Motospecs now have a stand which is lightweight, portable, easily updatable with new graphics to suit different shows and simply reconfigured to use all or just some components in upcoming events.