Origination CRM has been helping clients recognise their customers and opportunities for over 26 years. We enable our clients to gain a competitive advantage through the building and maintaining of relationships with their customers�recognising who they are and understanding their needs.
We help identify valuable customers and spot potential barriers to business growth.
Generally we recommend that research be conducted prior to evolving any reward program or loyalty initiative in order to segment the customer base and establish the benchmarks.
Prior to launching the Winning Colours program for Laminex, we reviewed and researched every customer targeted for the campaign and assessed how well each account manager knew their customers and the potential for growth. From here we set targets for each customer and launched a comprehensive program which not only realised millions of dollars in additional revenue and margin, but generated a wealth of data about the customer base and improved the relationship with the trade market.
We achieved an 80% response rate from 5000 customers and sales increased 23% over the previous 12 months!
We design programs to reach and maintain profitable customers.
Our team can provide advice and recommendations on how to structure a program to achieve the best results cost effectively.
Prior to developing the BlueScope Constructor Rewards program, customers were researched and analysed to understand their propensity to increase their steel purchases or indeed switch their business. The result saw some great opportunities uncovered in customers previously rated as insignificant and the evolution of a long term rewards program targeting small to medium sized customers.
We create programs that deliver results�we know what works!
Since 1989, Origination has created and project managed a wide range of successful incentive, rebate and reward programs, including staff incentives, for our clients, across a wide range of industries and products, designed to engender long term loyalty from their customers. We have continued to deliver strategies and solutions that have helped our clients identify, attract, develop and retain customers or motivate employees.
From developing the initial creative concept and structure for a program, to designing, establishing, implementing and managing a program we are the experts in successful ongoing loyalty initiatives - and we know what works!
We know how to get customers to register to participate, gather the information that needs to be captured in our custom built database, the types and frequency of communications with program members, sourcing appropriate rewards items, managing reward fulfillment, through to ongoing tracking and reporting...we co-ordinate the entire package!
Contact Kevin Taylor on 03 9488 0202 or 0418 340 023 or via email: email@example.com