Flash back to 1989

1989 saw Kevin Taylor and Rodney Richards, two guys in an open expanse of a yet to be renovated office in Fitzroy North sitting on a couple of folding chairs at a card table with a single telephone, kick start Origination, an innovative marketing communication agency.

We had some good contacts and gathered up a team of creative and client service staff. Concepts were sketched by hand, type was set on a typesetting machine and hand pasted onto artboard before being couriered to the film separation house and ultimately transferred to plates for printing.

Speaking of film, Batman and Lethal Weapon 2 were a world wide smash. Back to the Future 2 gave us a glimpse of the future - perhaps we could use the Delorean to travel back in time.

Our first computer was an Apple IIE with a massive 512k hard drive and 256k memory! Word docs were transferred on floppy disks. Artwork and proposals were carried in art folios and presentations delivered via overhead slides. That's something I am glad to leave behind.

And yes we thought we were the ants pants when we had our first mobile phone - it just happened to be the size and weight of a house brick.

Since that day we have worked on over 8,000 individual project components from the simplest business card to complex data driven loyalty programs. We have solved and implemented

numerous challenging design issues and sourced unusual and hard to find solutions for interesting client briefs. Our Customer Interaction Centre (CIC) have made in excess of 300,000 phone calls and through various loyalty programs and sales promotions we have managed over $9 million in rewards and prizes and awarded half a billion reward points.

If you're looking for the answer to a perplexing issue, searching for ideas on how to motivate your customers, hunting for a creative outcome or you just want someone to manage your project professionally in a timely, efficient and cost effective manner with a minimum of angst...give us a call or shoot us an email.

We have over 25 years of experience.

Kevin - 0418 340023 
kevin.taylor@zinc.com.au


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